Louis Vuitton pays tribute to board games with “All Aboard Games”, a video created by Paris-based Ill Studio, presenting the fantastic and surrealist voyage inside a Louis Vuitton game case. All of the iconic game symbols that the French brand has used since 1888 are featured in this colorful piece. Chess, checkers, cards, dominoes, roulette, etc. The film was released onto LV’s online magazine New, Now and falls in line with their trend towards promoting the vintage lifestyle and the brands historical roots.
Who wants to play me in a luxury game of checkers?
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