Italian fashion power house Gucci is extending its menswear offerings to include "Made to Measure", an in-store tailoring service that is only offered in 11 cities worldwide.
In addition to offering fabrics from an exclusive selection, the service provides for customizable options with finishes and detailing which allows personal tailoring according to the client’s individual measurements.
James Franco stars in Gucci Made to Measure advertising campaign, named “All the World’s a Stage” and shot by Nathaniel Goldberg in Rome’s movie studio Cinecitta’.
The range of exclusive, top-quality materials includes nearly 82 textiles which allow for 178 possible combinations of colors and fabrics – wool, cashmere and mohair in classic shades of gray, navy blue and brown, alongside silk satin, velvet and baby lama for evening, with Diamante embroidery and jacquards featuring the House’s iconic horsebit in tone-on-tone combinations-------- WOW.
I didn't think Gucci could be upgraded even more outside of their outstanding lines each season, they never seize to amaze me. Already at their peek in leading men's fashion, they continue to soar to new heights. I look forward to seeing what else comes in the future.