To publicize the second round of David Beckham’s underwear line for H&M, the brand has unveiled nine 10-foot statues of the soccer star.
There are six Beckham statues to choose from in NYC, as well as two in Los Angeles and one in San Francisco. The statues will be on display until Aug. 31.
In a statement he (Beckham) recently said: ”I’m very happy that so far people seem to like it, and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition.”